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Killing Us Softly 3

The film Killing us Softly 3 brought about a lot of insight to Bozwell and I. Both of us never really noticed the amount of sexism in the ads we see every day. We noticed some of this but not to the degree that we saw in the film. What I noticed is how many of the ads shown portrayed many cruel ideals towards woman. One example, is one ad where a women was used as a footrest for a man in an advertisement for skateboards. Something that surprised me is how greatly the sexist adds have augmented over the years. One reason we probably never noticed these things is because of the amount that we see. A statistic in the movie showed that the average American sees 3,000 ads every day. After viewing the movie Bozwell and I had some questions. One thing Bozwell asked is "How/Why do these ads have such an affect on woman?" Honestly, he is not exactly sure of this answer but he is sure there are many different ones. I asked "Why do you think men aren't portarayed the same way as woman?" If one thing is for certain, it is that both of these questions give something to think about. Ultimately, Killing Us Softly 3 was a very insightful movie for Bozwell and I and allowed us to view these ads we see every day much differently.

posted by euriekim[: @ 5:53 PM